Archive for innovation

Twitter buys analytics company

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.Smallthought Systems’ Trendly lets Web site owners dig deeper into the usage and traffic data that Google Analytics collects about their sites.

The Smallthought staff has become part of Twitter’s analytics team, where they will integrate Trendly features and technology into Twitter’s existing systems, as well as help develop new products.

In April, Twitter launched with a limited number of partners like Starbucks and Best Buy the Promoted Tweets program, which is designed to let companies market their products and services on the popular microblogging and social-networking site.

As with all advertising services, a key to the success of Promoted Tweets will be Twitter’s capacity to analyze the popularity and effectiveness of these ads so that campaigns can be evaluated and optimized.

The analytics for Promoted Tweets may be more challenging than for other online advertising programs for a few reasons, including the fact that the ad format for Promoted Tweets will be the same as the format for regular “tweets” and that Twitter’s usage is going through the roof, with 2 billion “tweets” posted in May, according to Web monitoring company Pingdom.

“Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service,” reads Twitter’s announcement of its Smallthought acquisition.

Credit & Resource: http://www.networkworld.com/news/2010/061010-twitter-buys-analytics.html

=-=-

How Trendly helps your web marketing

Google Analytics does a great job of collecting your data, but it does a bad job of helping you understand it. For example, at Dabble DB, we are very interested in how many people come to us after searching for online database. Here’s what that keyword’s traffic looks like for the first few months of 2009:

Google Analytics keyword traffic example

It’s definitely going up and down a lot, but we don’t really care about daily fluctuation, we care about the trend. On average, how many people should we expect each day? And is that changing?

Trendly uses a statistical model to answer that question for us. It assumes that our traffic is going to stay the same for days, weeks, or even months at a time, but every once in a while something is going to change — like our ranking for “online database” improving, sending more people our way. The red line shows how Trendly sees this keyword over the same time period:

Trendly interpretation of keyword traffic

According to Trendly, our daily visitors from “online database” went up from 24 to 40 in early January, and then again up to 50 in early February. It reports these changes as items in a news feed:

Items in a news feed

By boiling several months of data down to a couple of items in a news feed, Trendly helps us keep on top of many different things at once. For example, this same feed actually tracks all of our search keywords:

Tracking all search keywords

You can see that our traffic from searches for co-founder Avi Bryant had a bump at the end of January (around the time he gave a talk at CUSEC), but went back down again. The sparklines beside each news item show those patterns concisely.

The news feed is continuous, and shows up to three years of history. If we want to see the earlier change to “online database”, we just scroll down a few weeks:

Scroll to see changes

The news feed does a great job of showing what’s changed, but it’s nice to put those individual keywords into a wider context. A chart running down the left provides the big picture:

A big chart for the big picture

The chart is locked to the same timescale as the news feed — and so, unlike most charts, time runs vertically. Each colored layer in the chart represents a single keyword. For example, the big green layer represents visits from “online database”. If I click on either the chart or the news item, the layer will pop out:

Pop-out layers

You can see how the green layer gets wider at the same time as the news item appears. The wider the layer, the more visits we get each day. The wider the chart as a whole — the sum of all the layers — the more visits we get in total from search. You can also see that Trendly tries to make things more meaningful by clustering similar keyword phrases together: The popup for “online database” shows that, while most (86%) of the searches in this cluster are for exactly “online database”, there are less frequent similar phrases that are also being included here, like “make an online database”.

Trendly isn’t just for tracking keywords. It has feeds for many of the reports you’re used to from Google Analytics: referrals, content, ad campaigns, and more. If you use goal tracking or ecommerce, Trendly also helps you track those:

  • Share/Bookmark

Comments off

Windows Azure versus Amazon EC2

http://news.techworld.com/data-centre/3228389/windows-azure-versus-amazon-ec2/

Windows Azure versus Amazon EC2

Microsoft cloud official says infrastructure and platform cloud lines will blur

By Jon Brodkin | Network World US | Published: 10:36 GMT, 28 June 10

Microsoft’s Windows Azure and Amazon’s Elastic Compute Cloud tackle two very different cloud computing technology problems today, but are destined to emulate each other over time, Microsoft cloud official Tim O’Brien says.

Whereas Windows Azure is a platform-as-a-service cloud, giving developers the tools they need to build and deploy web applications, Amazon EC2 is primarily an infrastructure-as-a-service cloud, offering on-demand access to customisable virtual machine instances.

Azure simplifies the building of web applications in a way that Amazon does not, but Amazon’s cloud-based virtual machines have the benefit of working with multiple programming models, O’Brien says, predicting that over time Microsoft will move more into infrastructure-as-a-service and Amazon will cross over into platform-as-a-service (PaaS).

O’Brien, senior director of Microsoft’s Platform Strategy Group, discussed his take on the cloud market in an interview with Network World, as well as a public presentation at the recent Cloud Leadership Forum, hosted by IDC and IDG Enterprise.

“It’s a double-edged sword,” O’Brien said in the interview. “The reason people like infrastructure-as-a-service is because it’s programming model agnostic. The bare metal VM doesn’t care what language you wrote the application in, it doesn’t matter what tools you use and what run times you’ve targeted. If it runs on Windows or Linux, give it a virtual machine and it will run just fine. The problem is it’s a lot of extra work. You’re responsible for that virtual machine the same way you’re responsible for a server sitting under your desk. You’re responsible for turning it on. You’re responsible for turning it off. You’re responsible for applying a patch or an update. If Red Hat applies a Linux patch, and you have a Linux VM running on Amazon, you have to apply that patch yourself. They won’t do that for you.”

But there are shortcomings in the platform-as-a-service model as well, O’Brien acknowledges. The biggest problem with PaaS may be difficulty migrating existing applications from the internal data centre to the cloud.

“Platform-as-a-service has a different set of trade-offs,” O’Brien says. “All of that stuff is completely abstracted away, it’s a friction-free development, you basically code up an application, you hit deploy and it’ll go run on the platform that’s supplied by those run times. So in our case its PHP, C Sharp, in the case of Google App Engine it’s Python and Java.” While building new applications is easy, and removes the need for owning internal hardware and software, other than a Web browser, “part of the challenge there is it’s not necessarily optimal for migrating existing applications.”

Microsoft has already announced that “at some point [in the next 12 months] we will be offering the ability to provision a bare-metal VM, and run your application on that,” O’Brien says. While Amazon provides a variety of Windows and Linux virtual machine images through EC2, the company’s Web Services business offers a variety of other tools that might be useful to developers, including databases, storage services and load balancing.

O’Brien predicts that just as Microsoft moves into IaaS, Amazon will build a PaaS offering that more closely resembles Azure than anything Amazon offers today. Amazon’s public relations department could not be reached for comment Friday.

“It’s not a matter of one is better than the other; they accomplish different things,” O’Brien says. “But I think what you’ll see happen in the marketplace is a convergence of those two, where infrastructure-as-a-service providers like Amazon will move up the stack toward platform-as-a-service. You’ll also see PaaS providers like Microsoft provide some of that infrastructure-like capability, just so we can handle those migration scenarios much easier, and the lines will get blurred.”

In his speech at the Cloud Leadership Forum, O’Brien said public cloud services are generally not providing as much customization as customers want, but the cloud model is gaining popularity both among users who want to sidestep their companies’ IT departments, and from small businesses that want to get out of the IT business.

Many small businesses “don’t want to be in the IT business,” O’Brien said. “Private cloud is not in their vocabulary. They want to run their businesses on PCs and mobile phones and get out of the IT business entirely.”

Private clouds simply don’t offer the same economies of scale as public clouds do, he said, claiming that per-server TCO in a 100,000-server data centre is less than half the per-server TCO in a 1,000-server data centre.

Microsoft’s goal in the cloud is to offer customers the same functionality they would expect if they install the software themselves, he said. “If you can write an app for Windows Server you should be able to write an app for Windows Azure,” O’Brien said.

  • Share/Bookmark

Comments off

InfoSphere BigInsights

image


IBM announced new offering in Cloud http://www.ibm.com/software/data/infosphere/hadoop/

The comments from CNet:

tags: linux bi opensource hadoop cloud big apache infosphere data biginsights

  • Share/Bookmark

Comments off

Cloud ROI

I placed a lot of effort on Cloud Computing engagement and had tours around the country. Piling my mileage :-)

First off of everthing, I demo my compiz 3D desktop enabled Ubuntu 9.04 to show off how we live in a pure open source environment without having to touch any of Microsoft.

Get back to our topic. Last week, I visited one of largest mobile device / equipment manufacturer to discuss how a Cloud Computing could transform customer’s IT. We spent an hour to talk about Return of Investment (ROI). To list what are supposed in consideration of an ROI

  • Hardware
  • Image Instance – build, migration, administration
  • Software – non-free operating system and hypervisor. If Xen, or KVM being used on LAMP, the cost is close to zero. And all software to build a Cloud environment with licensing and maintenance.
  • Labor – build and operate a Cloud environment
  • Provisioning Process – time taken to complete provision

Input the above consideration comes out in 3 charts as the following (the data is under a certain assumption and might vary in different environment) :

  • Comparison of without- cloud and with- cloud

roi_compare1

  • Categorized

roi_cat1

  • Cost in Transformation

roi_trans1

The information reflects a scope of ROI to be analyzed and doesn’t have to mean this is a mandatory.

  • Share/Bookmark

Comments off

What Web2.0 means to Cloud?

I discussed the subject with one of colleagues who is a Cloud Computing architect. I’m logging what my comment here

=-=-

To continue our previous talk is a huge discussion. I’d recommend you could start to get involved in http://twitter.com and follow

http://twitter.com/mashable
http://twitter.com/j3ffyang -> me
http://twitter.com/OpenIBM -> I own this too as of being admin for IBM Open Source Global community

When you hit any of above, you can see the bytes come from http://aws.amazon.com actually, which is an IaaS with no doubt. Twitter is a kind of social collaboration network -> an application running over Amazon Web Services (AWS). Twitter doesn’t own any hardware resources. Whenever Twitter needs computing capability, it goes to AWS and AWS fulfills its request… on demand. Even though Twitter sometimes out of service due to its overload.

@ IaaS, AWS not only gives power of hardware (CPU, memory, disk and network…), but also provides plugin / API to connect Twitter with Hadoop… and Simple Queue Service (SQS), and Simple Database (SDB).

You shouldn’t be surprised @ Twitter’s power to gather thousand of thousand developers around it, if keeping our eyes open. (Some reasons of the motivation of social collaboration in term of Web2.0). See these:

http://tweetwheel.com
http://ftags.com
http://tweetvalue.com/
http://www.tweetizen.com/
http://twittersnooze.com/
http://mrtweet.net/home/j3ffyang
http://tweettrail.com/search/hadoop

This list is almost endless. They’re all independent of twitter.com. The above are all SaaS, plugable into Twitter.com where provides API -> http://apiwiki.twitter.com/ and http://twitter.com/downloads – @ PaaS

This is an ecosystem.

  • Share/Bookmark

Comments off

Innovative ways to use social software in combination

Collaboration cross firewall: I started to get involved in a Cloud project and had to travel to Shanghai every week in past one month. While out of my office during trip, or boarding @ airport, or sitting in cab, I’m out of the company firewall! That means I can’t access BlogCentral. My brain must “stop” in front of firewall. If I want to keep it thinking, I’d switch to public Web2.0 places.
Ease of combination: Have you used Ping.fm ? Or you may ask what Ping.fm is? In short, it’s a hub of collaboration and a practice of innovation. Let’s see a scenario: In a cab, I see a scene. I capture a photo by using my Nokia E71 smartphone (iPhone works too). After shooting, a small icon of mail prompts. Click mail icon, I’m in mail mode with the capture picture as an attachment. I pick an email address from contact list. Such email address is like vfr45t@ping.fm that was randomly assigned by Ping.fm . Whatever message sent to such account will automatically be updated into my accounts @ Twitter, Facebook, del.icio.us, LinkedIn, MySpace, Blogger, Identi.ca, WordPress, Flickr, FriendFeed, Mashable, etc, you name it… All these could be finished within one minute. (Security is another topic though. I’d very carefully post the data in this very web2.0 way.)
Performance: WordPress is good. Working on company’s BlogCentral is a challenge. I lean to write @ twitter.com as I’m lazy and don’t have to write much :-P

  • Share/Bookmark

Comments off

Build My Private Open Source Cloud Computing with Eucalyptus

Building a private open source’d Cloud Computing environment isn’t that difficult as you think. Get the code from http://eucalyptus.cs.ucsb.edu and it took me about 3~ 4 days @ my spare time to complete the installation and configuration. This environment shares code with Amazon Elastic Compute Cloud (EC2), which means your Amazon Machine Image (AMI) can run on top of this.

Look @ some screenshots

euca_credential1

euca_usr

euca_config

  • Share/Bookmark

Comments off

« Previous entries Next Page » Next Page »